What does trakt.ai measure?
trakt.ai measures how brands, products, competitors, topics, and sources appear inside AI-generated answers across prompts, providers, personas, and time.
Answer Engine Visibility
LLMs stop looking like a black box when you can see what drives the answer.
Track visibility, competitor movement, prompt demand, provider divergence, and citation evidence across the questions that shape your market.
QuestionWhat are the best accounting platforms for SMBs?
Observed shiftGemini lifts the challenger. OpenAI holds the incumbent.
Why it movedBuyer context, competitor mentions, and citation support pulled the field.
ProvidersOpenAI / Gemini / Perplexity / Grok
Separate model lanes, preserved instead of blended.
Buyer ContextFirst-time founder vs CFO vs operations lead
The same market question can shift winners when buyer pressure changes.
CompetitionIncumbent suite, challenger platform, enterprise suite, specialist tool
Rivals move inside the same answer field rather than in separate charts.
Source EvidenceReview sites, docs, category lists, and cited sources
See which evidence stabilizes the answer and which sources create drift.
Black box becomes legibleAnswer drivers
See visibility, provider behavior, competitor pressure, and citation evidence in one view.
Product
Track the outputs that actually move decisions.
Measure answer visibility, provider divergence, competitor pressure, prompt demand, persona lift, and citation evidence without flattening them into one vague score.
01Answer visibility
02Competitor share
03Provider divergence
04Prompt demand
05Persona lift
06Citation evidence
Answer share
The category leader still dominates, but challengers are gaining ground.
Brand visibility across a performance-footwear market, filtered to top-10 answers.
Features
One workspace for the drivers behind answer visibility.
Move from the question to the answer, then into the drivers underneath it: provider behavior, buyer context, competitors, citations, and demand.
Market workspaceOne place to inspect what changes the answer.
Track the questions, buyer lenses, and provider lanes that explain why one answer holds while another shifts.
best flagship timepieces
High-intent comparison question with strong commercial relevance and stable category language.
High demandVolume index 92
Workflow
Start with the questions that shape the market.
Find the high-signal questions first, compare how answers move across providers and buyer contexts, and keep the evidence tied to competitors, rankings, and citations over time.
Start with the questions buyers actually ask and the demand behind them.
Group the market, competitors, and entities you need to watch together.
Hold the core question steady while separate buyer lenses test answer drift.
Run each provider lane independently so model differences stay visible.
Track rankings, competitors, and citations with enough context to explain movement.
One market question can stay stable across provider lanes while buyer context remains explicit, so answer movement and citation drift stay comparable.
FAQ
Not SEO for LLMs. Evidence for model behavior.
Search metaphors break down here. trakt.ai measures answer construction, provider divergence, competitor pressure, and citation evidence directly.
Does trakt.ai blend OpenAI, Gemini, Perplexity, and Grok results together?
No. Provider answers are preserved as separate lanes so teams can compare convergence, divergence, ranking differences, and citation differences.
What is prompt volume by proxy?
Prompt volume by proxy is a demand signal built from external market evidence such as keyword volume, related searches, geography, language, and source freshness. It helps teams prioritize which questions matter before they spend cycles tracking answer visibility. It is not native aggregate LLM prompt volume.
What is a prompt portfolio?
A prompt portfolio is an org-owned workspace for a brand, product line, category, campaign, or competitor group. It contains many tracked prompts and personas, then lets teams analyze one prompt in detail or roll results up across the portfolio.
Why do personas matter?
Personas reveal whether different buyer cohorts receive different recommendations, rankings, and citations for the same or similar questions.
Pricing
Simple pricing while the product firms up.
The limits can move later. The shape is the important part: starter access, a working team tier, and enterprise capabilities for generated personas, drift capture, and prediction work.
Starter$99
per month
For small teams getting signal fast
- 10 tracked prompts
- Default personas only
- Provider comparisons
- Citation and answer visibility tracking
Team$299
per month
For active brand and product teams
- More tracked prompts
- Custom personas
- Prompt-volume-by-proxy prioritization
- Competitive and citation drift monitoring
EnterpriseEnterprise
custom
For multi-brand operators and strategy teams
- Prompt tracking at org scale
- Persona generation
- Cohort drift capture
- Industry prediction surfaces and custom reporting